Michael is a health and care brand building and communications strategist with over 20 years of experience in promoting positive behavioural change by helping organisations and individuals understand who they are, why they exist and how they can better engage with society around them. He has worked in senior roles for some of the world’s most respected communications agencies, including McCann, Ogilvy and Interbrand. He has unique breadth of experience: working within brand, advertising, design, digital, education, shopper and PR specialists. His work reaches across health and care systems and across the globe. It includes many therapeutic specialisms including dermatology, diabetes, immunology, neurology, nutrition, respiratory, oncology, sexual health, vaccines and women’s health.