Cristina Ruiz

Cris is a Senior Consultant at Newmarket Strategy. Her work focuses on supporting pharmaceutical, biotech and digital companies to develop and implement market access strategy in the UK. She has considerable experience of the changing reimbursement and access landscape, and is an expert in the cultural, regulatory and policy barriers to innovation uptake and spread in the NHS. She was the research lead and co-author of the mental health, learning disability and residential care instalments of FCC’s Care Tech Landscape Review series.