events

2 November 2020 – COVID Conversations Webinar

Learn how the online public responded to key public health messages and announcements at the start of the pandemic. Take away lessons to shape future public health communications.

Blue sky and urban landscape

As the UK faces a second wave of the coronavirus pandemic, it will be vital to learn lessons highlighted in a new study on public health communication.

The research, undertaken by Ipsos MORI on behalf of Future Care Capital, was published recently in a series of Communicating Public Health reports. Analysis of more than 3.6 million online posts provides rich insight into the public’s conversation about COVID-19 and the Government’s responses to the pandemic. It also reveals the challenges experienced by NHS and social care staff and the public’s reflections on their own mental and physical health.

What will you discover at the webinar?

  • Find out about the key findings and what they mean for you and your organisation
  • Gather insights about public conversations and consider how they might shape future responses to COVID-19
  • Learn about the cutting-edge methods used for this study
  • Take away key lessons about communicating in a public health crisis

Don’t miss the chance to hear our speakers:                                           

  • Steven Ginnis, Research Director at Ipsos MORI
  • Annemarie Naylor MBE, Director of Policy and Strategy at Future Care Capital

A presentation of headline findings from these experts will be followed by a Q&A.

Who should attend?

This event is of interest to a wide-ranging audience across the NHS, social care, national and local government, academia and charities.

If you have a role in developing, disseminating or evaluating messages to keep people safe and healthy and to advance the health of the public, this event is for you.