Olivia Palmer

Olivia is a Behavioural Scientist and Health Psychologist with a strong focus on advancing behavioural science within healthcare systems. With experience spanning the NHS, public health, and digital health sectors, Olivia brings a depth of expertise in applying behavioural science to healthcare delivery, culture change, and service transformation. She has successfully led and contributed to a wide range of strategic projects across both public and private sectors, adapting behavioural approaches to suit complex systems and real-world challenges.
Olivia’s work is grounded in evidence-based frameworks such as the Behaviour Change Wheel, the Theoretical Domains Framework, and behavioural systems mapping. Her approach surfaces behavioural drivers and barriers across systems, helping organisations identify where change is possible and sustainable. Olivia is passionate about translating behavioural science into practice and is committed to helping organisations drive innovation, improve health outcomes, and reduce health inequalities through psychologically and behaviourally-informed design and delivery.