Sign up today! Learn how the online public responded to key public health messages and announcements at the start of the pandemic. Take away lessons to shape future public health communication.
As the UK stands on the brink of a second wave of the pandemic, Future Care Capital has announced a webinar to present the key findings of it Communicating Public Health study with Ipsos MORI. In this hour-long webinar, FCC’s Director of Policy and Strategy, Annemarie Naylor MBE and Research Director at Ipsos MORI, Steven Ginnis will present headline findings from this research, talk through the cutting edge methods used including social media sentiment analysis, and distill lessons for those charge with communicating health messages to the public as the pandemic continues.
The study, commissioned by FCC and undertaken by Ipsos MORI, was featured in WIRED magazine and draws on more than 3.6 million online social media posts. It provides rich insight into the public’s experiences during the first wave of the COVID-19 pandemic and their reactions to the Government’s responses to the pandemic. It also reveals the challenges experienced by NHS and social care staff and the public’s reflections on their own mental and physical health.
If you are involved in developing, disseminating or evaluating messages to keep people safe and healthy and advance the health of the public, this event is for you. We are expecting a wide-ranging audience across the NHS, social care, national and local government, academia and charities.
“Our work with Ipsos MORI draws on social media data to understand people’s experience of the COVID-19 pandemic and their response to public health messaging during the first wave. I hope that the vital insights and lessons we have distilled will inform and shape how public health information is communicated in these unprecedented times. ” Annemarie Naylor MBE, Future Care Capital
“The analysis of social media data has provided key lessons from how public opinion, media coverage, public health announcements and events constantly intertwined during the pandemic. While the research has its limitations because social media users are not representative of the UK population, understanding these dynamics will be a crucial tool for better health outcomes.” Steven Ginnis, Ipsos MORI